With increased competition in the Indian online gambling market, affiliate partners are always faced with the dilemma of selecting the best platforms to promote in order to reap maximum returns. Parimatch and 96in are some of the leading companies in the market, and both these brands enjoy popularity among Indian punters. That said, when it comes to performance, localisation, and conversion rates, all platforms are not created equal.
If you are an IB affiliate, understanding how these two websites differ can help you streamline your affiliate strategy and achieve better results.
1. Brand Identity and Audience Targeting
96in is a comparatively newer website designed only for Indian users. Its entire user interface, from registration to withdrawals, is tailored to the Indian market. From the choice of games, language support, to payment options, 96in keeps its Indian users at the centre.
Parimatch, as much as it’s an international brand with a wide international presence, still hasn’t found its feet in the Indian market. Even though it supports INR and cricket betting markets, its layout and user journey can be quite generic to native users.
IB Partner Perspective: 96in offers more relevance and retention value for Indian traffic.
2. Sports Betting Focus: Cricket and Beyond
Cricket rules India, and both sites have cricket betting. But 96in takes it a step further by having a cleaner, more streamlined betting interface specific to Indian bettors. IPL, T20, and home leagues are all given prime placement.
Parimatch, however, has more international sporting coverage. That’s good for global bettors but potentially dilutes the experience for Indian users most interested in cricket.
IB Partner Insight: 96in’s sportsbook section is neater, more intuitive, and better suited to Indian tastes, which usually means higher conversion rates from IB traffic.
3. Casino Game Experience
96in Casino features desi favorites such as Teen Patti, Andar Bahar, and live dealers with Hindi-speaking hosts—games that appeal to Indian users and aid in engagement.
Parimatch Casino is strong with an extensive collection of international titles, but it doesn’t have the same cultural adaptation. This renders it a little less sticky to Indian players, particularly casual players who want to be in a more familiar environment.
IB Partner Takeaway: 96in’s Indianized casino content is more attractive for Indibet-aligned audiences.
4. Payment Systems and User Trust
This is one of the strongest differentiators. 96in accommodates:
UPI
Paytm
Google Pay
PhonePe
NetBanking
INR deposits and withdrawals
These payment systems build instant trust and reduce friction now of conversion.
Parimatch also accepts UPI and INR, but users are found to report increased verification times and inconsistent withdrawal speeds—a problem that can erode long-term user loyalty.
For IB Partners: 96in offers smoother, faster, and more user-trusted payment systems, which are critical for high affiliate retention.
5. Mobile Optimisation and App Experience
As Most Indian punters bet using smartphones to visit betting websites, mobile performance is of top priority.
The 96.com mobile app is slick, responsive, and optimised for Indian networks. Even on low-end or budget devices, it offers a silky-smooth experience.
Parimatch also offers a mobile app, although it is more resource-hungry and slows down on low-end hardware. For IB campaigns user from Tier 2 and Tier 3 geos, this would cause early drop-off.
96in offers better mobile performance and usability for mass-market Indian users.
6. Affiliate Experience and Conversion Rates
Affiliates value conversion and retention above all. 96in provides both to them:
Customised promotions to Indian users
Weekly bonuses and cricket campaigns
High CTR on Indian-themed creatives
Regular affiliate payouts
Parimatch, as globally oriented as it is, does provide decent CPA and RevShare options, but conversion rates may be hit-or-miss in India, particularly when users receive less localised experiences.
IB Partner Edge: 96in fares better for Indian traffic segments corresponding to the Indibet audience at all times.
96in is the Better Choice for IB Partners
Parimatch may be a known brand elsewhere globally, but 96in is designed solely for India—a vital aspect of consideration for Indibet partners seeking to maximise value.
From desi-friendly payment support to desi-friendly casino games and a better mobile experience, 96in closely matches Indian bettor expectations, thus making it a better-performing affiliate product.
For IB partners who are concerned with conversions, user satisfaction, and long-term retention, 96in is the wisest platform to promote.